After understanding what your clients want and the best keyword you need, it is essential to create the content, now this is the place you need to work on properly. You need to ensure that the content includes all the keywords that you have just set. You have the opportunity to create unique pages that contain different content.
What you need to avoid when setting content for your website
- Thin content
It refers to creating content for a website in multiple pages in an aide of getting your website to appear as the first in the search engine. Using this tactic is not a way of gaining more users but rather makes your website look unorganized. Creating multiple pages does not only show that you have a very quality but also you are not prepared for great content. You need to ensure that you set only single but quality content on a specific page.
- Having duplicate content
Duplicate content is one where two domains have similar content. With that content, you can tell that they do not have content, or they are out of a word; that is why they are developing such content. Some even go ahead to copying exactly how the word is and the structure only changing the common word that represents a location. As a content creator, you need to ensure that your content is unique and original as google will always reveal the original version of the uploaded content
- Keyword stuffing
As I mentioned earlier about the keyword and that it is what that ranks your page, it should not be overdone. When setting a keyword, something that you need to place keyword any place that you think as long as it is within the content. Nevertheless, it is not the case as it does not mean that the more the keywords, the higher the ranking, which is not the case. You need to ensure that your content and value and more so your keywords. You need to ensure that your users can enjoy reading the content you write, and you do not focus on the keywords.
- Auto generating of content
In creating content, multiple available online platforms are generally there to generate content for you. If there is something illegal with google, it is this kind of poor quality content. It shows that you are not a person, and the content cannot be read by humans then. You need to ensure that the content created to make sense. They’re also more upcoming platforms that are driven by the improvement in machine learning that is trying to generate content that is even much better than that of human. If Google, in one way, identifies your content is auto-generated, they can even suspend your website.
- Content cloaking
This involves hiding some basic HTML code that a normal visitor cannot see. With google search engines, there are multiple guidelines that one is supposed to follow regarding the HTM codes. If you do not abide by the guidelines, google will prevent your pages from being ranked in the right way. At this point, your cloaked content might be around to pass as it at a point, have a positive experience to users.
You need to avoid the above in all means for your content to be great and liked by google. Ensure that you are direct to the point, and your potential users can be able to read everything in it and have a flow. Your content will be ranked based on how well you write and how people will find it educational to them. Create content from your mind that you know it does not exist in any other domain so that your pages will not be dealt away by the google.